• A readymade market to milk producers at their doorstep
• To give remunerative prices to the milk producers for milk.
• To collect and transport milk efficiently to chilling centres / milk plants.
• To process milk and convert the same into milk & milk products.
• To make good quality milk & milk products available to the consumers at reasonable price.
• To purchase / erect buildings, plant & machinery etc. to carry out the business and advise / assist the milk unions in such matters.
• To procure milk by forming village level milk cooperative societies or through dairy farms.
• To arrange transportation of milk from village cooperative societies to bulk milk coolers / chilling centres and further to milk plants.
• To process milk at milk plant level and convert the same into milk products and arrange for the storage.
• To sell milk & milk products to public through milk booths , distributors, retailers & societies
• To provide ghee, cattle feed, mineral mixture & seeds etc. to village level milk cooperative societies for further sale to producer members.
• To provide training (by outsourcing) to staff & milk producers for business operation

Marketing Network

The Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) is engaged in procurement and processing of milk and manufacturing of milk products under the famous market brand "Vita". A range of Vita Products is including Pasteurized Full Cream Milk, Standard Milk, Toned Milk, Double Toned Milk, A2 Cow Milk in pouches Ghee, Table Butter, Paneer, Sterilized Flavoured Milk, Mithi lassi, Namkeen lassi, Chhach, Dahi, Kheer, Rabri, Milk Cake, Kaju Pinni, Besan Laddu, Khoya Burfi, Mango Drink, Ice Cream, etc. which are being manufactured and sold by approx. 250 no. of milk and milk products distributor, Institutions, Defence Units, Districts Jails & 420 no. of milk booth network. In future we are going to install more booths in Haryana/Chandigarh to provide good quality liquid milk & milk products to the general public. Vita products are manufactured from milk procured from Village Level Dairy Cooperative Societies and processed at our own Milk Plants which are ISO 9001:2008 & ISO 22000:2005 and HACCP certified. Vita milk products are known for their quality and good taste not only in Haryana but entire Northern Region. The sale of Vita products also contributes to the economic upliftment and welfare of farmers of Haryana who provide us milk through the village level milk cooperative societies.

The village level societies collect milk from milk producers and Milk Unions process the milk and convert the same into products at Milk Plants which are taken on lease by them from Federation. The sale of Milk and Milk products is undertaken by milk unions through distributors, milk booths & retailers.